My answer: yes and no. Yes when it comes down to the ingredients I bake with (though sometimes left with no other choice) and no to the other things I buy at the supermarket. Some brands have somehow cornered the market on baking ingredients. Take canned pumpkin, for example. What name comes to mind? . Does anyone know of any other brand or of a store brand of canned pumpkin? Or how about a different brand of sweetened condensed milk than ‘sEagle Brand? It is amazing that these brands seem to have a monopoly on the products they make. Can no one else can a pumpkin? or did they try to sell a different brand way back when and got bought out? Are they available elsewhere? Nuts also seem to have a bit of an edge in the supermarket. That seems like the silliest of all to me. They are just nuts. Why is it that Diamond stands out above the rest? I mean, I know that in California, it makes sense, especially in San Francisco, where we insist on everything local, but I know these are shipped everywhere. They must be able to harvest and package nuts more locally elsewhere.
Enough ranting. Besides those brands that have little to no competition, I tend to buy Nestle chocolate chips. I think it’s the nostalgic bit of it or maybe it’s just that it’s usually the cheapest anyway, but something always draws me to the bright yellow bag. I do miss the peanut butter chips, though. They only exist on the East Coast, I think. Anyway, the only ones I found out here were of the Hershey’s (Reese’s) variety and those were quite chalky compared to the smoother version I remember. I have learned that it does not matter if you buy King Arthur’s flour or whatever store brand I’m in flour. It also doesn’t matter which sugar I buy, as long as it is the right color (white or brown) or texture (granulated or powdered) as long as it’s the cheapest.
If I have to buy that brand, of course it goes in my basket. If it’s the cheapest, it goes in. If it tastes better because it’s what I ate growing up, it goes in. Oh, wait, that last part is surely brand loyal. Hmm…okay so I only buy tuna if it’s Bumble Bee, in water, not oil, and I only buy Skippy peanut butter, smooth, not chunky. That’s it. That’s where the line is crossed. No more do I buy Scot toilet paper because that is the brand my mother bought. I am a single gal living in an expensive city that will not allow me to be that loyal to such brands. So there is my yes and no answer to brand loyalty. Hope you are satisfied with such a wishy-washy answer. 🙂